We Bring Clients to Your Door — Every Day.
Proven ad systems built for beauty businesses. Press the button below to estimate your project.
Our Services
1. Advertisement
Client-generating system for beauty businesses through Meta Ads (Instagram & Facebook). We build everything from scratch, test creatives, launch ads, and get you bookings every day.
2. Website Development
We design professional, fast, mobile-friendly websites that convert visitors into clients. Perfect for salons, medspas, freelancers, and any service business.
My name is Arlen. Nice to meet you 🙂
About Me
3+ Years of Building Beauty Businesses — with Code, Strategy & Care
After earning my degree in Computer Science, I co-founded a beauty spa with my partner, where I learned what truly works. Over the next 3 years, I built and tested advertising systems that actually worked. That’s how the Secret Strategy was born — a proven method that now helps beauty businesses get daily bookings on autopilot.
Advertising CASES:
Secret Strategy Ads that get you fully booked — through Instagram & Facebook.
Beauty Spa Case:
Over a 2-month period, we generated 58 new bookings for facial treatments with just $284.71 in ad spend — bringing the cost per booking down to only $4.90. These results were achieved using our proven Secret Strategy, and you can achieve the same.
Permanent Makeup Case:
In just 1 month of running ads for a permanent makeup artist, we spent $609.39 and generated over $7,700 in revenue. Results like these are only possible with our Secret Strategy, designed to bring beauty businesses consistent, high-paying clients.
Brow Lamination Case:
In just 10 days, we generated 15 brow lamination bookings with deposits, spending only $152.52 on ads.
The cost per client ranged from $9 to $11, achieved through our targeted Secret Strategy ad system.
Esthetician Case:
Over the course of 1 month, we generated 39 bookings for a high-priced esthetician service with just $633.87 in ad spend, resulting in a cost per client of $16.20. These results were achieved using our proven Secret Strategy tailored for premium beauty services.
Lash Extensions Case:
In just 10 days, we generated 16 lash extension bookings, spending only $193.41 on ads.
The cost per client was just $12.09 — all thanks to our targeted Secret Strategy ad system.
Website Projects
We develop websites from scratch – individually according to each niche.
Derma Theory
Medical aesthetics clinic & academy offering injectable treatments and professional training programs.
Aya Beauty And Spa
Full-service beauty salon offering manicures, pedicures, facials, lashes, brows, and makeup.
SMM Fatima
Content creation agency based in Germany, specializing in high-quality visuals and social media content for modern brands.
Anastasia Aesthetics
Esthetician beauty spa specializing in professional facial treatments for healthy, glowing skin.
What My Clients Say?
Anastasia
Anastasia Aesthetics
“I’ve been working with Secret Strategy and its daily bookings for 3 years now, thanks to them, my business has grown so much. Arlen truly knows how to scale beauty businesses — so grateful for everything.”
Akbota
Permanent Makeup
“I tried a few other advertising agencies before, but nothing ever worked. I was wasting money with no bookings. Then I found Arlen, and everything changed. Within days, I started getting daily appointments. Best decision I’ve made for my business!”
Victoria
Derma Theory
“I’ve been working with Secret Strategy and its daily bookings for 3 years now, thanks to them, my business has grown so much. Arlen truly knows how to scale beauty businesses — so grateful for everything.”
Fatima
SMM
“I’ve been working with Secret Strategy and its daily bookings for 3 years now, thanks to them, my business has grown so much. Arlen truly knows how to scale beauty businesses — so grateful for everything.”
Ready to grow your business with Secret Strategy?
Fill out the form to get you the best price and schedule a free consultation to grow your business with Secret Strategy.
One Niche. One Location. One Client...
To ensure your business gets our full attention and zero competition, we only work with one beauty business per service niche in each city.
It’s simple: your growth is our priority — and we won’t compete against ourselves.
For example, if we’re already partnering with an esthetician in Miami, we won’t take on another client offering the same service in that area.